Apple: Pre-Rebrand: Initially known for its colorful, busy logo featuring Sir Isaac Newton under an apple tree, Apple was seen as a niche computer company. Rebranding: In 1997, with Steve Jobs’ return, Apple simplified its logo to a monochromatic apple. This signified a shift towards broader consumer electronics. The removal of “Computer” from the company […]
Author: sosadzignz
Branding in Business
In today’s saturated marketplace, where consumers are bombarded with choices, branding in business stands out as a cornerstone of business strategy. Branding isn’t just about a logo or a catchy slogan; it’s a comprehensive approach to shaping how people perceive and interact with your company. Here’s why branding is of paramount importance: Establishes Identity Branding […]